Target is one of the top retail stores in the USA, and it is widely used by everyone, but, there are some surprising facts you may not know about Target. I’ll share them with you in this article. Let’s dive in.
Surprising Facts about Target
1. In 1993, Target opened 11 stores on the same day. This was a type of aggressive marketing strategy they employed to make their competitors aware of them and to make them know they are a force to be reckoned with.
2. Target wasn’t always target. If the company didn’t go through changes in the year 2000, they would still be called Goodfellow’s Dry Goods Company. Thank goodness it was changed from that, because no one wants to say a mouthful of words.
3. Target made its first 1 billion dollar sales in 1979, and to celebrate the special occasion, they held discount sales for their loyal customers.
4. Everyone loves Target because of their reasonable prices, and that’s because it is one of the intentional strategies Target uses.
5. In the 1990s, Target stopped selling cigarettes because they didn’t want minors to have easy access to them.
6. When people think about affordable and aesthetically pleasing fashion, they think Target. They once tied with TJ maxx in a survey that looked into people’s favorite retailer.
7. You may be wondering how the name Target came about. It is closely related to the store’s goal of hitting the bull’s eye when it comes to rendering the best services to their customers.
8. Target currently has over 1800 stores all over the United States.
9. They donate unsold items and products to thrift store.
10. The founder of Target, George Dayton originally wanted to be a minister in Minnesota, until he found a business opportunity that’s now worth billions of dollars
Bonus fact: You can sell a Target gift card for cash in Nigeria since we currently do not have any Target store.
Did any of these facts surprise you? The most mind blowing one for me was Target’s former name, Goodfellow’s Dry Goods Company. Although, to be fair, it seemed like an appropriate name for an early 20th century retailer.