As the years go by, gift cards are becoming more popular among large retail stores like Nordstrom, eBay, and more. In fact, small businesses are embracing gift cards. This goes to show that the gift card economy will be here for a long time.
I highlighted the reasons why your small business should invest in gift cards. However, in this article, I will take it a step further by teaching you how to promote and market your gift cards. Getting gift cards for your business is one thing, marketing it to ensure that the cards give their desired results is another. Without further ado, let’s dive right into it.
How to Promote Gift Cards For Your Business
1. Through Email marketing: Email marketing has been proven to help businesses drive sales. Send thoughtful emails to your existing customers, letting them know how the gift cards you have on offer can benefit them. The email content should not be overly promotional as it may discourage the customer. In addition to that, send your customers emails reminding them of their gift card balance. More often than not, once people start to use their gift cards, they forget to check their balance. Help them plan better by sending them an email.
2. Place your gift cards Strategically: If you have a physical store, place your gift cards in strategic places that your customers or clients can’t miss. Create banners or signs like “want to know more about our gift card promo, ask the shop attendant nearest to you” or something more fun and creative. Once your customers see these signs and banners everywhere, there’ll be a high chance that they’ll purchase your gift cards.
3. Make use of Social Media: Social media is a gold mine, except that in this case, people are the gold. Social media currently has over 4 billion users; promoting your gift cards on platforms like Twitter, Facebook and Instagram open your business up to tons of potential customers. Running paid ads on those platforms is more likely to increase your chances.
4. Create a referral program: Everyone loves free things! Get free marketing by telling your customers they get a discount when people purchase a gift card using a code or a specific link and watch your sales skyrocket like never before.
Research is very important when promoting anything. To ensure your gift cards reach your target audience, it is vital that you conduct the necessary research to sell your gift cards to the right people.
